West Street Liquor CompanyCapture Paradise
Ron Tropical Launch
During the last couple of months, we launched the new look of our own handcrafted rum brand; Ron Tropical. After our Capture Paradise Campaign at the end of last year, we now introduced video and image material highlighting how Ron Tropical fits in our local culture.
Capture Paradise
With Caribbean vibes, splashes of colorful imagery, and of course the main character Ron Tropical, this campaign aims to capture Aruba’s soul just like our line of Classic Caribbean Rum.
This campaign illustrates the “Island Way”. This includes enjoying a beautiful sunny afternoon relaxing in a hammock at the beach while listening to music, playing domino outdoors with family and friends, and meeting with your friends at your local bar to listen and dance to live music while sipping on a glass filled with your favorite ice-cold cocktail prepared with Ron Tropical.
About Ron Tropical
The Ron Tropical line includes many flavors inspired by the Caribbean, including the most popular one amongst locals the Ron Tropical Coconut. Ready to mix with your favorite fruit juice or soda, share it with friends and family during a special occasion or simply enjoy a beautiful and relaxing day at the beach. If coconut is not your flavor, you can also choose between Ron Tropical Silver, Gold, Spiced, 151 or Dark.
About WestStreet Liquor Company
Ron Tropical is a brand from WestStreet Liquor Company (WLC), a local liquor plant founded in 1986 at the Weststraat by Aruba Trading Company. WLC carries over 50 whiskey and liquors including brands like Morrison Whiskey, WestStreet Liqueurs, and Tropicoff Vodka.
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